According to the General Data Protection Regulation (GDPR), subscribing to a newsletter requires a demonstrably granted lawfulness of processing. This can be achieved with a double opt-in. But what exactly is this and how do you implement it in a GDPR-compliant manner as a website operator?
Double opt-in, what is that anyway?
The double opt-in process is as follows:
- I am on a website and would like to apply for the newsletter there.
- Within the email, it explains exactly what happens to the data, how it is processed and that I should consent to this processing.
- Then click on the fat confirmation button and everything will be fine.
Double opt-in is, for example, the double confirmation of wanting something.
Double opt-in with Mautic
On our website, we use the open source tool Mautic to achieve GDPR compliance - for double opt-in as well as for contact form and cookie banner. But the software can do much, much more. It actually serves marketing automation and manages contacts and campaigns. Founded in 2014 and developed for all operating systems, its self-declared mission is "Equality". We also call it digital sovereignty.